President of Blue Beech, LLC which is a real estate development and marketing consulting firm based in North Augusta, South Carolina and is the Parent investor of NewFire Media. Blue Beech is dedicated to entrepreneurial projects which balance business profitability with community-reinvestment. In the real estate industry, Simkins has been involved with all aspects of project-management, including: planning, financing, feasibility analysis, marketing, sales and development. While playing key roles in a number of master-planned communities around the United States, Simkins has devoted the last ten years of his career to sustainable development and redevelopment projects, thus leading to his founding of Blue Beech, LLC as a response to, and as a conscious effort to demonstrate, that new models must be established in order for our nation to grow in a responsible manner
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